DIESEL

In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

OUR COVID-19 STATEMENT

At Diesel we have implemented various measures to minimize the risk our employees and customers may be exposed:

SAFETY AND HYGIENE MEASURES

We’ve strengthened health and hygiene measure in our distribution center in line with advice from the World Health Organisation and the local authorities

We kindly ask for your understanding in case any delays in shipping occur since we’ve implemented a social distancing plan for teams operating in our distribution centers that may temporary slow processing

We are proactively working with our shipping partners in order to guarantee that all appropriate health and hygiene standards are adhered to